Google Posting & Scheduling

updated 4 days ago

Social Management Feature

Social Management is a feature that allows you to manage and publish social posts directly from the Marqii dashboard to individual platforms such as Facebook, Google, Apple, and Instagram.

In this article, we’ll focus specifically on Google Social Posting.

Social Management Roles

The roles below will be able to access the Social Management features:

Full Control - Not limited
Location Managers - Can manage which pages can be published to and publish posts. Cannot manage publisher connections.
Social Manager (New) - Can manage which pages can be published to and publish posts. Cannot manage publisher connections.
Social Contributor (New) - Can save post drafts. Cannot publish posts, manage which pages can be published to, or manage publisher connections.

Authenticating Google

Google accounts must be authenticated in Marqii in order to publish Posts from Marqii to Google.

Follow the steps below to authenticate your Google account:

Under "Settings" select "Connections" and click the "Add Profile" button for Google Business Profile.

This will open a pop menu explaining the permissions Marqii will need from Google.

Click the "Allow Access" button to begin the authentication process.

During the authentication process, you may be asked to log into your Google account. If so, log in and click "Continue."

Click on "Continue as X" X being the name of the account holder.

This will open a pop menu explaining the permissions Marqii will need from Google.

Click the "Allow" button to begin the authentication process.

Note: Make sure to allow "see, edit, create and delete your Google Business listings."

Once the Authentication process is completed, you will see the success messaging, and the pop menu will close.

Linking the Google Account to Your Locations

Once Google accounts are authenticated, you will need to Link the account to their locations.

Navigate to the "Locations" column on the left-hand side menu.

Select the location that you would like to link and scroll to the bottom of the page.

Click on "Linked Location Profiles" and select "Link" for Google Business Profile.

Select your account and click "connect"

Match the location to the correct profile by ensuring that the profile you're linking corresponds to the location you're currently viewing.

Once your account is linked to the location and Google is connected, you’ll be all set for social posting!

Note: If you have more than one location, just repeat the steps for each one to make sure they're all linked to your Google account for social posting.

Creating Google Posts

Once the Google accounts have been granted the correct permissions and properly linked, you’ll be able to create a post.

Note: We offer three different types of Google Posts, each with its own category and content format: Google Update, Google Event, and Google Offer.

Follow the steps below:

Under the "Social Management" section on the Marqii Dashboard, a blank page will appear with two buttons "Manage Accounts" and "Create Post."

Click on the "Create Post" button. A blank page will appear with three buttons either Facebook, Google, or Manage Accounts. Select "Google" to be taken to the "Create Post" screen.

From here, you will have a choice of Update, Event, or Offer.

How to Create a Google Update Post

A Google Update is used for general announcements or important updates for your business. Things like changes to business hours, new products or services, operational updates including holiday hours, and also company news or achievements.

Update Posts appear on GBP and Google Maps to help you keep your customers informed and engaged.

To start, make sure the selected post type is set to "Update" to continue.

Marqii Requirements:

Post Name - This is the internal name for the post within Marqii. It is required to save a Social Post draft. The content in this field will not be visible on live posts. There is a 250 maximum character limit.

Google Requirements:

Post Content - The image that corresponds to the update post. There is a 1 image limit, image must be JPG or PNG, with a file size between 10KB and 5MB, and a minimum 250 x 250 pixels.
Post Text - The written message or description to accompany the post content in the update post. There is a 1500 character maximum limit for Google.
Add a Link to your Post - A call to action button, where you can include a link to Learn More, Order Online, Book, Buy, Sign Up, or Call Now. This is to make your posts more interactive with your customers and helps drive traffic to your locations.

Google Update posts can include both post content and post text. However, only one is required to meet the minimum requirement.

How to Create a Google Event Post

A Google Event post is used to promote specific events happening at your business location. Things like special company events, grand openings, classes or workshops, seasonal celebrations, or community gatherings.

Event Posts appear on GBP and Google Maps to help you keep your customers informed and engaged.

To start, make sure the selected post type is set to "Event" to continue.

Marqii Requirements:

Post Name - This is the internal name for the post within Marqii. It is required to save a Social Post draft. The content in this field will not be visible on live posts. There is a 250 maximum character limit.

Google Requirements:

Post Content - The image that corresponds to the update post. There is a 1 image limit, image must be JPG or PNG, with a file size between 10KB and 5MB, and a minimum 250 x 250 pixels.
Event Title - The name of your event. There is a 58 maximum character limit.
Event Text - The written message or description to accompany the event title in the event post. There is a 1500 character maximum limit for Google.
Event Date - The start and end date and time for the event.
Add a Link to your Post - A call to action button, where you can include a link to Learn More, Order Online, Book, Buy, Sign Up, or Call Now. This is to make your posts more interactive with your customers and helps drive traffic to your locations.

Google Event posts can include both post content and event text. However, the minimum requirement for Google Event posts is to include either post content or event text, along with the event title and event date.

To add an event date, select "Start Date" and choose the day and time the event will start.

Note: The event start date can start in the past, present, or future.

After selecting the event start date, day, and time, click "OK" then proceed to add the event's end date and time. Click "OK" to set.

Note: The end date and time must be set in the future, it cannot be in the past or match the current time.

How to Create a Google Offer Post

A Google Offer Post is used to promote special deals, discounts, or limited-time promotions. Things like seasonal deals, loyalty rewards, sales, discounts, or promo codes.

Offer Posts appear on GBP and Google Maps to help you keep your customers informed and engaged.

To start, make sure the selected post type is set to "Offer" to continue.

Marqii Requirements:

Post Name - This is the internal name for the post within Marqii. It is required to save a Social Post draft. The content in this field will not be visible on live posts. There is a 250 maximum character limit.

Google Requirements:

Post Content - The image that corresponds to the offer post. There is a 1 image limit, image must be JPG or PNG, with a file size between 10KB and 5MB, and a minimum 250 x 250 pixels.
Offer Title - A short, attention-grabbing headline to match your offer post. There is a 58 maximum character limit.
Offer Text - The written message or description to accompany your offer in the post. There is a 1500 character maximum limit for Google.
Offer Date - The start and end date for the offer.
Coupon Code - The code a customer can use for online or delivery orders to redeem the offer. There is a 58 maximum character limit.
Link to Redeem Offer - A link that directs customers to where they can claim or use the offer online.
Terms and Conditions - Any important details or restrictions that apply to the offer. There is a 5000 maximum character limit.

Google Offer posts can include both post content and offer text. However, the minimum requirement for Google Offer posts is to include either post content or offer text, along with the offer title and offer date.

To set the offer date, select "Start Date" and choose the day the offer begins, then select the day the offer ends.

Note: The offer start date can start in the past, present, or future.

Note: The end date must be set for the current day or a future date, it cannot be set to expire in the past.

Saving Drafts, Publishing, and Scheduling Posts

Saving a Draft:

If the post is not ready to be published, select "Save as a Draft." The only requirement to save a draft is to fill
out the "Post Name" field. Scroll down to the bottom and select "Save as a Draft" there will be a "Save Draft"
button.

Saved drafts will appear on the "Drafts" tab and can be edited or deleted by clicking the 3 dots on the right of the draft.

Publishing to Page:

Make sure all the required fields to publish are filled out. Note that Google Update posts have a 1500 character limit for the post text, and a maximum of 1 image in JPG or PNG format, with a file size between 10KB and 5MB, and a minimum 250 x 250 pixels, for the post content.
Once your post is ready, select the location(s) and pages(s) where you would like to publish your post by clicking "Choose Location" and selecting the connected Google Business Profile locations from the drop-down.

Once all the locations for the social post have been selected, click "Save."

When the post is ready to be published select “Publish Now" then click "Save & Publish."

Once a post is published it will appear under the "Published" tab.

Each post name under the "Published" tab will be collapsible. Expanding the section will display a list of the locations where the post has been published.

Scheduling a Post

Goal: The goal is to eliminate the need for users to manually publish posts, allowing for a more efficient and automated posting process.
Solution: Enable users to schedule posts for automatic publishing at a chosen date and time.

Note: Scheduled Posts can be set to publish as soon as 15 minutes in advance. There isn’t a maximum limit on how far in advance you can schedule a post, so you’re free to plan content as far out as you’d like. Scheduled posts can also be rescheduled, edited and deleted.

To schedule a post, you will need the required fields below along with the specific fields for each post type:

Post Name - This is the internal name for the post within Marqii. It is required to save a Social Post draft. The content in this field will not be visible on live posts. There is a 250 maximum character limit.

For Google Update Posts:

Post Content - The image that corresponds to the update post. There is a 1 image limit, image must be JPG or PNG, with a file size between 10KB and 5MB, and a minimum 250 x 250 pixels.

Post Text - The written message or description to accompany the post content in the update post. There is a 1500 character maximum limit for Google.

For Google Event Posts:

Post Content - The image that corresponds to the update post. There is a 1 image limit, image must be JPG or PNG, with a file size between 10KB and 5MB, and a minimum 250 x 250 pixels.

Event Text - The written message or description to accompany the event title in the event post. There is a 1500 character maximum limit for Google.

PLUS
Event Title - The name of your event. There is a 58 maximum character limit.
Event Date - The start and end date and time for the event.

For Google Offer Posts:

Post Content - The image that corresponds to the update post. There is a 1 image limit, image must be JPG or PNG, with a file size between 10KB and 5MB, and a minimum 250 x 250 pixels.

Offer Text - The written message or description to accompany your offer in the post. There is a 1500 character maximum limit for Google.

PLUS

Offer Title - A short, attention-grabbing headline to match your offer post. There is a 58 maximum character limit.
Offer Date - The start and end date for the offer.

Once you have completed the necessary requirements based on your selected post type, select your locations.

Note: See the instructions above under "Creating Google Posts" for more information and follow the instructions based on the type of Google post you would like to use.

At the bottom of the "Create a Post" screen, click "Schedule for Later," then use the date selector to choose your desired posting date and time.

Once your desired date and time has been selected, click "Save & Schedule."

Note: The scheduled post time is based on your browser's local time. This may vary for individuals in different time zones, as it is solely determined by the time set in their browser.

If plans change for your scheduled post and the details need to be updated, you can edit, reschedule, or delete the post at any time before it goes live.

Note: If you're editing a post within the 15-minute window before it's scheduled to go live, you'll need to choose a new time (at least 15 minutes in the future).

Conclusion to Google Posting

Google Posting streamlines the social management process into one dashboard for more convenience, allowing for easier drafting, scheduling, and publishing of posts all in one place.

If you need any further assistance, feel free to contact support at support@marqii.com or 1 888-597-2939.