Improving Your Digital Presence with the Location Health Score

The Location Health Score is a powerful tool within the Marqii platform designed to help you identify and fill information gaps across your digital listings. By completing your profile, you ensure that customers find the most accurate information—like your menu, social links, and parking options—wherever they are searching.

Why Use the Location Health Score?

Search engines and discovery apps (like Google, Yelp, and Apple Maps) prioritize "complete" listings. A higher health score means your business is more likely to:

  • Rank Higher: Publishers favor profiles with robust data.

  • Build Trust: Providing details like accessibility and parking options reduces friction for potential guests.

  • Save Time: Instead of guessing what information is missing, Marqii flags exactly what needs your attention.


How to Improve Your Location Health Score

Follow these steps to identify missing information and boost your visibility.

  1. Navigate to Locations
    From the main sidebar, click on Locations. You will see a list of your properties with a Health Score percentage column on the right.

  2. Select a Location
    Find the location you wish to update and click its name. This will open the Location Profile.

  3. Launch the Optimizer
    In the top right corner of the profile page, click the Optimize Profile button.

  4. Complete the Step-by-Step Wizard
    A modal will appear, walking you through several categories of information. For each step, enter the relevant URL or toggle the "Yes/No" options:

    • Links: Add your Website, Menu, and Online Ordering URLs.

    • Social Media: Input your handles for Instagram, TikTok, Twitter, and Facebook.

    • Accessibility: Flag features like wheelchair-accessible entrances, seating, and restrooms.

    • Dining Options: Specify which meals you serve (Breakfast, Brunch, Lunch, Dinner) and if you have Happy Hour.

    • Service Offerings: Indicate if you offer Dine-in, Delivery, or Pickup.

    • Space Details: Mark if your location is Dog Friendly, Family Friendly, or LGBTQ+ Friendly.

    • Parking: Detail your parking availability (Street, Valet, Private Lot, etc.).

  5. Save Your Progress
    Once you reach the final step (Step 11), click Finish. Your Health Score will update automatically to reflect the new information provided.


What Happens Next?

Once you finish the optimization wizard, Marqii begins syncing this data across our network of publishers.

Note: While Marqii pushes these updates immediately, some publishers may take several business days to verify and display the new information on their specific platforms.


Best Practices for a 100% Health Score

  • Be Specific: If you offer "Free Street Parking" but also have a "Private Lot," make sure to mark both. The more data you provide, the easier it is for guests to choose you.

  • Keep Links Current: If you change your online ordering provider or update your website domain, revisit the Optimizer to ensure your links aren't broken.

  • Audit Seasonally: Use the Health Score as a seasonal checklist to ensure your "Dining Options" (like Brunch or Happy Hour) are still accurate.


Need a hand?

If you have questions about specific attributes or would like assistance completing a bulk update for multiple locations, Marqii Support is always happy to help. You can reach us at support@marqii.com or text 1 888-597-2939.

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